You're looking for another generic playbook.
Challenge is not your safe space. We don't do cosy.
You want “yes.” We deal in truth, not approval.
You think rebellion is a phase. For us, it’s policy.
WE MAY NOT BE THE RIGHT FIT IF...
Our reason for being
We don’t hate pharma. We hate how digital is done.
There are brilliant minds in life sciences; solving the hardest problems on the planet, yet digital still limps behind. Overcomplicated. Underwhelming. Built on guesswork and PowerPoint theories.
We’re here to call that out. To fight the sameness. To reject the dull.
Dissent exists to make digital actually work, not just look clever in a meeting. Everything we build is grounded in evidence, shaped by real audience needs, and built on foundations that don’t crack under pressure.
Practical. Relentless. Effective.
That’s not a tagline. It’s how we do business.
Dissent
Noun: A difference of opinion or the expression of such opposition.
This is us. We may ask questions...*
*we will always ask questions